Livestreaming e-commerce promotes rural revitalization in Huayuan

In the evening, several livestreaming rooms are brightly lit in the innovation and entrepreneurship incubation base of Huayuan County. Livestreamers are showing the color and quality of the products, while explaining the production methods and unique features of the products in detail. “We mainly sell vine tea and kudzu roots. After about six months of operation, the sales and repurchase rate have maintained a stable growth. And we can receive about 100 orders per day,” said Ao Bin, a member of Chenfeng Breeding Professional Cooperative. He and his partners joined in the incubation base at the end of 2023. Thanks to the support of the base in software and hardware facilities, two live streaming rooms have been built and brought good profits. Since the beginning of this year, the Human Resources and Social Security Bureau of Huayuan County has actively introduced livestreaming teams and experts, and provided customized incubation services. After half a year of efforts, the base’s livestreaming e-commerce has begun to take shape, with 10 new companies related to the livestreaming industry settling in and 8 livestreaming rooms built. The daily sales hit over 20,000 yuan with over 600 orders placed.